JESSE DANIEL SMITH
 

CMC-qc Marketing Proposal


 
DSC04587.jpg
 

a 12 month social media plan has never been more critical.

We’re asking for 15,000$ in order to develop and produce a full years worth of dynamic, marijuana-based information to build a multi-media platform that will return on your investment in multiple ways. At face value, the site will generate revenue and brand affiliation/loyalty; on a deeper level the carefully chosen keywords that make up the posts will give your organization the competitive search ranking necessary to compete in what will surely be a saturated market. 

Our services are priced to translate into worry-free social media content for 1 year. Not only does this allow for scalability in both directions, it also guarantees that each of the individual shoots are more fruitful by generating multiple pieces of content. For example: shooting 6 videos in one location is more opportune than 1 video when you consider the cost of rentals, travel, and set up & tear down. The ticket is posting high-quality content with consistency - one without the other makes the whole less valuable.

 

Video - 8k


 

12-24 VIDEOS FOR SOCIAL MEDIAS AND THE IN-STORE TV SCREEN

We want to provide people with informative, engaging information that will provide them with the tools they need to make informed decisions when using and recommending cannabis products to others. Ideally, the choice of personal blend will be more informed than “I smoked once at party when I was 14 and was paranoid”. 


6-12 LONGER FORM EXPLANATION VIDEOS THAT GO IN DEPTH ON THE HISTORY OF THE ‘BIG TWO’

Indica vs. Sativa is an interesting and very literal take on marijuana that will help people make informed, unbiased decisions on cannabis as a whole. By using colour palettes, shooting environments, music choice and overall on-screen tone we will cultivate the visual experience to represent the inherent traits of the strains. 

(Including: plant height, flowering time, yield, but an emphasis geographic location, leaf shape, effects (physical + psychoactive), medical benefits, and flavours.)

 

FILMING LOCATIONS WOULD REFLECT THE ATTRIBUTES OF INDICA VS. SATIVA.

 

  INDICA

 
 
 
indica room.jpg
 
 
 
 
 
sativa
 
sativa2.jpg
 
 
 

Cannabis History 

A mix of information, social experiment and comedy is the perfect formula for delivering an otherwise bleak and intense subject. The drug war should not be taken lightly, but we believe it can be approached with a sense of absurdity, further making the entire conversation seem as ridiculous as it really is. 

Similarly, look at the content that Vice is constantly producing - highly impactful but geared towards hipsters too heavily in our opinion. There’s room for a moderate approach in the industry as most of the consumers will likely be coming from a moderate or conservative headspace. 


music for video

Your average cost for a song (from www.themusicbed.com) in a video is around 200$. That’s for a perpetual, single use. If we wanted to put out 50-100 videos this year that would add up to the same 15k we’re asking for overall and would not be eligible for any monetization or ad revenue. In our opinion, you could easily earn more than 15k in ad revenue from this content alone, assuming you have the IP rights to enable it online. 

Thankfully our main creative project is a successful music career (now supported by a record label and multiple gear companies) and we can generate music that will have unlimited ‘free’ use on the music.

Site Background.jpg

Photography/Graphic Design - 4k


Photogaphy.png

Photography/Graphic Design will be an ongoing demand throughout the year

Rather than pricing individual jobs, we will take care of all the demands you expressed in these areas:

Interior/Exterior Building shots

Multiple angles of HQ photos showcasing physical products on your choice of back-drop (white screen, wood table, generic workspace etc.)

Stock Photography of products being used in positive, medical lights to serve as a backdrop for other information on the website

Rotating facts and pertinent information on the TV in the reception area

Posters, Pamphlets, Leaflets & General Advertisements

Along with whatever content is generated through the process of realizing the blog.

First and foremost are the rotating bits of information that are on-brand and showcased in a simple, streamlined format. These can be adjusted and should be additive, slowly becoming a large number of facts, short advertisements and/or recommendations from the store if you had interest in going that route.

 

 

Blogging - 3k


 

A FULL YEAR OF WEEKLY BLOG ENTRIES FOCUSING ON KEY-WORDS RELEVANT TO THE GEOGRAPHIC LOCATION OF YOUR STORE AND THE VALUES OF YOUR BRAND. 

Ranking in google will be critical in competing with the other brands that exist in your market. Specifically, The ‘over-night’ groups that will understand the value of SEO and blogging. Less important than having an active or engaged community is posting with consistency. 

The posts will be expanded video/photo entries with a focus on developing the ideas covered in the other areas of the proposal.

If we agree to collaborate on this project, the development of the specific blog entries will be malleable so that they can support whatever is happening within the storefront during the year. 

SS.png

IN CONCLUSION

thank you for meeting with us! We hope you consider our approach for your business.

We believe this project should be executed in a large scale in order to maximize it's effectiveness. If you'd prefer to speak directly on shorter scale, lower-risk projects we are also available as freelance contractors and are more than happy to speak less formally about pursuing those routes.